‘Tis the Season to Plan
Holiday-Season Marketing Plan
As the air cools and calendars fill up, November quietly becomes one of the most important months of the year for nonprofits. It’s a season of gratitude + generosity, but also a critical window to plan your #GivingTuesday and EOY fundraising strategy before the rush of December hits.
Great campaigns start with great stories and now through the beginning of November is the time to craft yours. D’Eramo Creative is here to help!
Recent research shows that nonprofits often receive between 17% and 25% of their total annual revenue in December and an even higher percentage when looking at online giving alone. (Source: DonorBox)
WOW! 😳
That means the work you do in November — planning campaigns, engaging supporters and crafting your message — can have a major impact on your organization’s success at year-end. This is your window of opportunity to organize your story and get your giving tools ready before inboxes and social feeds get flooded in December.
What is #GivingTuesday?
#GivingTuesday (on December 2, 2025) is the global day of generosity that kicks off the giving season. It’s a moment to rally your supporters, share your mission and invite people to give back.
A successful GivingTuesday campaign isn’t just about one day, it’s about the story you tell leading up to it. Use November to remind people why your mission matters and how their gift makes a difference.
One way to make planning easier is to take advantage of #GivingTuesday’s official toolkits and new week-by-week guides available on their website here. These resources provide step-by-step tips, ready-to-use graphics and campaign ideas to help nonprofits of all sizes maximize their impact.
🗓️ November Prep Guide
Here’s a simple timeline to keep your team focused + intentional:
11/1 to 11/7: Plan your campaign
- Set a clear fundraising goal
- Choose a story or theme that connects emotionally
- Gather visuals, quotes, and stats that highlight your impact
Once your story is set, it’s time to make giving easy. We love Givebutter — a free, all-in-one fundraising tool that’s simple to use on both the back end (for your team) and the front-end (for your donors). 💛 Givebutter makes it super easy to design branded campaign pages, accept multiple payment types and track engagement all in one place. For nonprofits without a big tech or marketing department, it’s a user-friendly, flexible option that helps you launch your campaign quickly and focus on what matters most: your message and mission.
11/8 to 11/14: Choose your giving platform + create your content
- Select a platform (Team Givebutter!) to host your campaign
- Design branded campaign pages, donation forms and graphics
- Draft emails and social posts to match your story
11/15 to 11/21: Build awareness + momentum
- Tease your campaign on social media
- Share impact stories or BTS moments
- Encourage your board, staff and volunteers to share posts
11/22 to 11/30: Final prep + early engagement
- Test donation pages, links and payment systems
- Schedule email reminders and social posts for #GivingTuesday
- Start early engagement with your top donors or supporters
Once Giving Tuesday wraps up, roll your momentum into your year-end giving campaign. Share stories of impact, express gratitude and make it easy for donors to give again before the year ends.
If your to-do list feels longer than your timeline, we get it. At D’Eramo Creative, we help nonprofits tell their stories, design campaigns that convert and keep messaging on brand.
Let’s make this your strongest giving season yet. 💪 Contact us at hello@deramocreative.com to start planning your #GivingTuesday and EOY strategy.